Reinsberg Group strengthens its Nordic presence with a new regional sales office in Copenhagen.
Reinsberg Group opens a regional office for the Nordic countries in Copenhagen
Prague / Copenhagen, 1 September 2026 – Reinsberg Group is further strengthening its international sales presence by opening a new Regional Sales Office Nordic in Copenhagen. The office will cover Denmark, Sweden, Norway, Finland and Iceland. Claus Wendelboe is joining Reinsberg Group as Regional Sales Director Nordic and will lead the Group’s activities across the region.
The Copenhagen office will serve as Reinsberg Group’s commercial base for the Nordic countries. It will focus on direct sales and strengthening cooperation with distributors and key customers. It will also coordinate projects and develop relationships with hospitals and other partners across the region.
“The Nordic countries are an important market for Reinsberg Group, and we want to strengthen our direct presence in the region. Our Copenhagen office will enable us to build closer relationships with customers, distributors and other partners across the Nordics and offer them the full Reinsberg Group portfolio. Claus brings many years of experience in international sales and developing new markets. I am pleased that he will be leading our activities in the Nordic countries,” says Dr. Markus Keussen, CEO of Reinsberg Group.
Claus Wendelboe has more than 25 years of experience in international sales and business development in medical technology and healthcare. During his career, he has held senior commercial positions at Ropox, Ergolet/LDI, Arius and Fazade. His experience includes international sales, developing new markets, strategic partnerships and managing relationships with key customers.
With the opening of its Copenhagen office, Reinsberg Group is further expanding its international sales network. In addition to its representation for the Czech Republic and Slovakia in Prague, the Group has regional sales offices for India in New Delhi, Middle East & Africa in Dubai, and Asia Pacific in Kuala Lumpur, Malaysia. The new Copenhagen office will oversee Reinsberg Group’s activities across the Nordic region.
About Reinsberg Group
Reinsberg Group is a European healthcare technology group owned by investment group BHM group. It brings together specialized European manufacturers and technology companies focused on hospital equipment, operating rooms, modular solutions, healthcare infrastructure, imaging systems, medical IT solutions, and the digitalization of healthcare. The group includes ALVO Medical, Brandon Medical, FAMED Żywiec, medifa, PROTEC, Rein Medical, and most recently, Tedisel Medical. Reinsberg Group is gradually expanding through targeted acquisitions and the development of its individual companies, strengthening its ability to provide healthcare facilities with comprehensive, high-quality and accessible solutions from a single source.
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About BHM group
BHM group is a European investment group founded by Czech entrepreneur Tomáš Krsek. It focuses on long-term investments in companies with their own know-how and high added value. In addition to healthcare technologies, it is active in renewable energy, real estate, laboratory infrastructure, and venture capital. BHM group actively supports the growth of its portfolio companies, their innovation, and their expansion into international markets.
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